Alaska Train
Brand
Alaska Train is a high-end rail experience that redefines northern travel through the lens of instrument precision and quiet luxury. This rebrand discards traditional tourism noise for a minimalist, data-driven identity that mirrors the raw, shifting geometry of the frontier. By balancing technical accuracy with the untamed spirit of the landscape, the brand serves as a sophisticated navigation tool that frames the vastness of the Alaskan wilderness without ever overshadowing it.
Precision: Every touchpoint reflects the accuracy of a high-end navigational instrument.
The Wild: The brand exists to frame, not overshadow, the vastness of the Alaskan wilderness.
Quiet Luxury: A focus on intentionality and depth, favoring desaturated tones and premium finishes over loud, traditional tourism marketing.
Screens
Research
Here I have mapped out the user experience of a scenic train and explored the potential of a companion application’s usage. I identified that a train, being a confined space, would benefit from services that can be remotely accessed from the user’s seat such as statistics, dining, and alerts. The particular path I selected to focus on is how an application can use location, and AR to create engagement with the surrounding environment outside of the train.
53%
of students don’t know where or have a platform to share their work.
38%
of students ask friends or classmates for feedback on their work.
Class Divide:
Class hierarchy hurts underclassmen.
Students are drawn to see work from classes they aren’t in or can’t take.
Students are uncomfortable sharing WIP work outside of class.
Support Systems:
Most students connect as a result of professors.
Walls like the ADRC encourage students to share/display their work.
In class/process critiques are very valuable for connecting students.
Connections & Sharing Work:
Exposure to other medias builds comfort to share.
Most students lead on closest friends for immediate feedback.
Limited resources to share work results in less opportunities to learn from each other.
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